Dreams of Media Attention and Snake Oil

A few weeks ago I had the pleasure and honor of being a part of the first WRITERS OF THE WHEAT LITERARY FESTIVAL. What a great time! Lots of friends, families, readers and literary lovers came to visit and listen to a group of authors read and talk about their books.

In preparation for the event we were in the Wichita Eagle newspaper and that was super publicity for us and the event. KAKE and KWCH TV were also on board to talk about the event. LOVE our local news media!

By the way, there are two Bonnie Tharp’s in Wichita. We finally met after being Facebook friends for some time. The other Bonnie is always being asked to sign my books and she shared that with Carrie Rengers a couple of weeks ago. So…check out “have you heard?”

Anyway, what this is all leading up to is this. I received a call today from an online broadcast company who tells me they can make my books a bestseller. Ah, the stars come into my eyes as he tells me all the things I want to hear: my books are poignant, relevant, interesting…. At least those were the words that stuck into my mind, the rest took quite some a bit of my time and sound like “wah, wah, wah” in my memory (like the Peanuts cartoon grownups).

The promise of nation-wide exposure happened to me once before and I bit – I went on the air and got about 2,000 listeners and only a slight uptick in sales. Not enough to warrant the expense, believe me. Was it fun – LOADS! Was it expensive – LOTS! This time, the offer is a bit more money, with the promise of global media exposure, video, web updates, and one year exclusivity – for them, not me. I must admit I almost bit the poison apple again. Their sales people are amazing! You know the kind who can sell ice cubes to Eskimos. I need to learn those skills, because then my book would be a best seller, for sure.

Many creative folks get caught in the dream that their work is worth much more than it’s being sold for now. The snake oil salesmen tell us that we are worth much more than we make. We dream of thousands of people enjoying our work and sharing it with their best friends or families or just shouting it from the social media rooftops how wonderful this or that creation truly is… We don’t have to be rich, but it would be nice to make a living doing what we love. We don’t have to be a celebrity, but it would be nice to be recognized as a really good author. And the snake oil salesman senses our desire, feeds it and boom – SOLD.

snake_oil_maker